![]() Products or services in the stars quadrant have a high market share, and the market has further growth potential. Failing to do so can turn the question mark segment into a dog segment. Ideal scenario: The business must attempt to turn the question mark segment into a star segment. The business must get funds from the cow segment to turn a question mark into a star (to increase the market share). Products or services in the question mark quadrant have a low market share, but the market is growing quickly and has the potential to grow further. Cash Cows – Products or services with a high market share but a low market growth.Dogs – Products or services with low market share and low growth.Stars – Products or services with high market growth and a high market share. ![]() ![]()
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